Full price · 7-day free trial
Lead with trial → annual. Replace YOURCODE with your Tapfiliate slug.
https://themovementathlete.com/?ref=YOURCODE
Warm traffic: https://themovementathlete.com/start-training/?ref=YOURCODE
Partner programme · Marketing Library V1
These are the strategies we used to get there — the ads that converted, the emails that carried the load, and the three ways to send your audience. Take them, rewrite them in your voice, attach your link. Brand images, the playbook, and emails that already worked are at /partners/promo-kit.html.
73 creatives · copy the hook, download the image
Top patterns from our paid Meta history (partner-safe — no spend metrics). Copy the exact ad text we ran, download images, and preview video via Meta embed where available. 73 creatives · 57 embeds · 33 with copy.
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
You checked us out. Maybe took the assessment. Read some stories. Quick update: The $997 lifetime access? Now $247 this week only. That's 75% off. Less than what you'd spend on two months at a gym, but you get lifetime access. Our members: First muscle-ups in 6 months. Back pain gone. Real strength they can see and feel. Most say they'd pay full price after the results. At $247, there's nothing left to think about. See your personalized plan. Decide while it's still on sale. Start Now → 60-Day Money-Back Guarantee | 100,000+ Active Members
Headline
This week only, get it for 75% off - just $247!
Description
75% OFF Biggest Discount Ever!
You checked us out. Maybe took the assessment. Read some stories. Quick update: The $997 lifetime access? Now $247 this week only. That's 75% off. Less than what you'd spend on two months at a gym, but you get lifetime access. Our members: First muscle-ups in 6 months. Back pain gone. Real strength they can see and feel. Most say they'd pay full price after the results. At $247, there's nothing left to think about. See your personalized plan. Decide while it's still on sale. Start Now → 60-Day Money-Back Guarantee | 100,000+ Active Members
This week only, get it for 75% off - just $247!
This week only, get it for 75% off - just $247! You checked us out. Maybe took the assessment. Read some stories. Quick update: The $997 lifetime access? Now $247 this week only. That's 75% off. Less than what you'd spend on two months at a gym, but you get lifetime access. Our members: First muscle-ups in 6 months. Back pain gone. Real strength they can see and feel. Most say they'd pay full price after the results. At $247, there's nothing left to think about. See your personalized plan. Decide while it's still on sale. Start Now → 60-Day Money-Back Guarantee | 100,000+ Active Members 75% OFF Biggest Discount Ever!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Everyone will tell you that to have strong and healthy shoulders; you should mobilize them. But what they don’t tell you is that mobilizing on its own will not address any underlying issues behind pain or stiffness and will not help you make your shoulders healthier. MOBILITY WORK IS JUST ONE PIECE OF THE PUZZLE What you need to know that every day we use our shoulders, tension is being built. And for the joint to function optimally, this tension has to be released regularly. This is precisely why in the BulletProof Shoulder Course, the first thing we focus on, no matter what is your goal, is: RELEASING TENSION Then we work on ACTIVATING THE JOINT MOBILISING IT and only then we start working on CONDITIONING and STRENGTHENING THE JOINT We believe that this approach is a significant missing piece in the mobility industry. That’s why we partnered up with Ricky Warren, a world-renowned calisthenics & mobility coach who helped thousands of people get rid of pain and build strong, mobile, injury-proof shoulders for life. The course is created based on over a decade of research and training experience and brings together all the elements needed to build strong, mobile, and healthy shoulders. When you join, you will get a complete system to remodel your shoulder tissue for pain-relief, performance, and longevity.
Headline
NO MORE TIGHT, ACHY SHOULDERS
Everyone will tell you that to have strong and healthy shoulders; you should mobilize them. But what they don’t tell you is that mobilizing on its own will not address any underlying issues behind pain or stiffness and will not help you make your shoulders healthier. MOBILITY WORK IS JUST ONE PIECE OF THE PUZZLE What you need to know that every day we use our shoulders, tension is being built. And for the joint to function optimally, this tension has to be released regularly. This is precisely why in the BulletProof Shoulder Course, the first thing we focus on, no matter what is your goal, is: RELEASING TENSION Then we work on ACTIVATING THE JOINT MOBILISING IT and only then we start working on CONDITIONING and STRENGTHENING THE JOINT We believe that this approach is a significant missing piece in the mobility industry. That’s why we partnered up with Ricky Warren, a world-renowned calisthenics & mobility coach who helped thousands of people get rid of pain and build strong, mobile, injury-proof shoulders for life. The course is created based on over a decade of research and training experience and brings together all the elements needed to build strong, mobile, and healthy shoulders. When you join, you will get a complete system to remodel your shoulder tissue for pain-relief, performance, and longevity.
NO MORE TIGHT, ACHY SHOULDERS
NO MORE TIGHT, ACHY SHOULDERS Everyone will tell you that to have strong and healthy shoulders; you should mobilize them. But what they don’t tell you is that mobilizing on its own will not address any underlying issues behind pain or stiffness and will not help you make your shoulders healthier. MOBILITY WORK IS JUST ONE PIECE OF THE PUZZLE What you need to know that every day we use our shoulders, tension is being built. And for the joint to function optimally, this tension has to be released regularly. This is precisely why in the BulletProof Shoulder Course, the first thing we focus on, no matter what is your goal, is: RELEASING TENSION Then we work on ACTIVATING THE JOINT MOBILISING IT and only then we start working on CONDITIONING and STRENGTHENING THE JOINT We believe that this approach is a significant missing piece in the mobility industry. That’s why we partnered up with Ricky Warren, a world-renowned calisthenics & mobility coach who helped thousands of people get rid of pain and build strong, mobile, injury-proof shoulders for life. The course is created based on over a decade of research and training experience and brings together all the elements needed to build strong, mobile, and healthy shoulders. When you join, you will get a complete system to remodel your shoulder tissue for pain-relief, performance, and longevity.
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone!
Headline
Last Chance to Get 70% Off Lifetime Plan
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone!
Last Chance to Get 70% Off Lifetime Plan
Last Chance to Get 70% Off Lifetime Plan Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone!
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
Headline
THE BIGGEST SALE OF THE YEAR
If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
THE BIGGEST SALE OF THE YEAR
THE BIGGEST SALE OF THE YEAR If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
Real-person demo or story beat — strong for cold audiences on Lever 1.
Primary text (exact Meta)
You've seen the challenge. Maybe you took the assessment. You're still thinking about it. Here's what 28 days actually gets you: Joints that stop aching and start moving. Strength you can feel in daily life. Skills you thought were years away. A body that works the way it's supposed to. No gym. No equipment. Workouts that adapt to your energy and schedule every single day. The guy in this video? Twelve months later, still progressing. Pain completely gone. New skills unlocking every week. More motivated now than day one. That's the difference between a system and another program you'll quit by February. 253 spots left. Starts January 5th. Join the Challenge → 60-Day Money-Back Guarantee | 100,000+ Transformations
Headline
Your Window Closes Soon
You've seen the challenge. Maybe you took the assessment. You're still thinking about it. Here's what 28 days actually gets you: Joints that stop aching and start moving. Strength you can feel in daily life. Skills you thought were years away. A body that works the way it's supposed to. No gym. No equipment. Workouts that adapt to your energy and schedule every single day. The guy in this video? Twelve months later, still progressing. Pain completely gone. New skills unlocking every week. More motivated now than day one. That's the difference between a system and another program you'll quit by February. 253 spots left. Starts January 5th. Join the Challenge → 60-Day Money-Back Guarantee | 100,000+ Transformations
Your Window Closes Soon
Your Window Closes Soon You've seen the challenge. Maybe you took the assessment. You're still thinking about it. Here's what 28 days actually gets you: Joints that stop aching and start moving. Strength you can feel in daily life. Skills you thought were years away. A body that works the way it's supposed to. No gym. No equipment. Workouts that adapt to your energy and schedule every single day. The guy in this video? Twelve months later, still progressing. Pain completely gone. New skills unlocking every week. More motivated now than day one. That's the difference between a system and another program you'll quit by February. 253 spots left. Starts January 5th. Join the Challenge → 60-Day Money-Back Guarantee | 100,000+ Transformations
Clean product + outcome headline — default homepage ?ref=.
Primary text (exact Meta)
Everyone starts somewhere. The difference isn't talent, it's having a system that meets you at YOUR level and builds you up. This Black Friday: Get lifetime access to The Movement Athlete for 75% off. From struggling with basics to mastering handstands, muscle-ups, and pistol squats. $997 → $249 (ONE TIME) Never pay again. All future updates included. This price ends Monday. Your transformation starts now. [GET 75% OFF]
Headline
Can't do a pull-up? Struggle with push-ups?
Everyone starts somewhere. The difference isn't talent, it's having a system that meets you at YOUR level and builds you up. This Black Friday: Get lifetime access to The Movement Athlete for 75% off. From struggling with basics to mastering handstands, muscle-ups, and pistol squats. $997 → $249 (ONE TIME) Never pay again. All future updates included. This price ends Monday. Your transformation starts now. [GET 75% OFF]
Can't do a pull-up? Struggle with push-ups?
Can't do a pull-up? Struggle with push-ups? Everyone starts somewhere. The difference isn't talent, it's having a system that meets you at YOUR level and builds you up. This Black Friday: Get lifetime access to The Movement Athlete for 75% off. From struggling with basics to mastering handstands, muscle-ups, and pistol squats. $997 → $249 (ONE TIME) Never pay again. All future updates included. This price ends Monday. Your transformation starts now. [GET 75% OFF]
Lead with safety / smart progression, then your ?ref= link.
Primary text (exact Meta)
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Headline
Get a personalized calisthenics training program
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Get a personalized calisthenics training program
Get a personalized calisthenics training program 100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Real-person demo or story beat — strong for cold audiences on Lever 1.
Primary text (exact Meta)
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and become the strongest version of yourself. Offer valid for the first 100 people only — hurry before it’s gone!
Headline
Last Chance to Get 70% Off Lifetime Plan
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and become the strongest version of yourself. Offer valid for the first 100 people only — hurry before it’s gone!
Last Chance to Get 70% Off Lifetime Plan
Last Chance to Get 70% Off Lifetime Plan Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and become the strongest version of yourself. Offer valid for the first 100 people only — hurry before it’s gone!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone!
Headline
Last Chance to Get 70% Off Lifetime Plan
Description
Hurry Up!
Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone!
Last Chance to Get 70% Off Lifetime Plan
Last Chance to Get 70% Off Lifetime Plan Get 70% OFF on the Lifetime Plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to becoming stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastics skills and build the strongest version of yourself. Offer valid for the first 100 people only — act fast before it’s gone! Hurry Up!
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 75% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/blackfriday/
Headline
24 HOURS LEFT OF OUR BIGGEST SALE EVER!
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 75% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/blackfriday/
24 HOURS LEFT OF OUR BIGGEST SALE EVER!
24 HOURS LEFT OF OUR BIGGEST SALE EVER! LAST CHANCE to get access to the whole Movement Athlete Academy at up to 75% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/blackfriday/
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Headline
70% OFF this Black Friday ONLY!
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
70% OFF this Black Friday ONLY!
70% OFF this Black Friday ONLY! LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Headline
Offer Ends Soon!
Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Offer Ends Soon!
Offer Ends Soon! Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Headline
70% OFF this Black Friday ONLY!
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
70% OFF this Black Friday ONLY!
70% OFF this Black Friday ONLY! LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Real-person demo or story beat — strong for cold audiences on Lever 1.
Primary text (exact Meta)
Stiff weightlifters doing human flags. Beginners hitting their first muscle-up. People training anywhere, no gym required. You wondered if you could do the same. Here's what you need to know: The Movement Athlete gives you personalized daily workouts that adapt to your schedule, energy, and current level. No guesswork. No separate courses for each skill. One program. 100+ calisthenics skills. From basics to advanced moves you never thought possible. What stops most people? Gym memberships they don't use. Random YouTube tutorials that don't connect. Programs that don't fit their life. TMA solved all three. The gamified progression keeps you motivated. You unlock new abilities as you get stronger. Train at home, in parks, hotel rooms—anywhere. Just your bodyweight. Real results. No gym needed | Train on your schedule | 100,000+ members already training
Headline
You've seen what's possible.
Description
75% OFF - Black Friday Sale
Stiff weightlifters doing human flags. Beginners hitting their first muscle-up. People training anywhere, no gym required. You wondered if you could do the same. Here's what you need to know: The Movement Athlete gives you personalized daily workouts that adapt to your schedule, energy, and current level. No guesswork. No separate courses for each skill. One program. 100+ calisthenics skills. From basics to advanced moves you never thought possible. What stops most people? Gym memberships they don't use. Random YouTube tutorials that don't connect. Programs that don't fit their life. TMA solved all three. The gamified progression keeps you motivated. You unlock new abilities as you get stronger. Train at home, in parks, hotel rooms—anywhere. Just your bodyweight. Real results. No gym needed | Train on your schedule | 100,000+ members already training
You've seen what's possible.
You've seen what's possible. Stiff weightlifters doing human flags. Beginners hitting their first muscle-up. People training anywhere, no gym required. You wondered if you could do the same. Here's what you need to know: The Movement Athlete gives you personalized daily workouts that adapt to your schedule, energy, and current level. No guesswork. No separate courses for each skill. One program. 100+ calisthenics skills. From basics to advanced moves you never thought possible. What stops most people? Gym memberships they don't use. Random YouTube tutorials that don't connect. Programs that don't fit their life. TMA solved all three. The gamified progression keeps you motivated. You unlock new abilities as you get stronger. Train at home, in parks, hotel rooms—anywhere. Just your bodyweight. Real results. No gym needed | Train on your schedule | 100,000+ members already training 75% OFF - Black Friday Sale
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Headline
70% OFF this Black Friday ONLY!
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
70% OFF this Black Friday ONLY!
70% OFF this Black Friday ONLY! LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
Headline
THE BIGGEST SALE OF THE YEAR
If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
THE BIGGEST SALE OF THE YEAR
THE BIGGEST SALE OF THE YEAR If you've ever wanted to get into calisthenics, now's the best time! We Start Biggest Sale of the Year 🔥 During this BLACK FRIDAY WEEK get access to the whole Movement Athlete Academy at up to 70% OFF 🚨 DON'T DELAY - Normal pricing resumes on Tuesday 28 December 12am EST! Hurry, the price will never be the same again
Urgency + discount framing — pair with Lever 2 (50% page). Never add trial wording.
Primary text (exact Meta)
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Headline
70% OFF this Black Friday ONLY!
LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
70% OFF this Black Friday ONLY!
70% OFF this Black Friday ONLY! LAST CHANCE to get access to the whole Movement Athlete Academy at up to 70% OFF 👊 60-day 100% money-back guarantee 👉 Secure your SPECIAL BLACK FRIDAY PRICE https://themovementathlete.com/black-friday-2023
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Get 50% OFF The Movement Athlete Academy Lifetime Plan 👊 This Memorial Day, invest in the strongest version of yourself. Build strength, mobility, flexibility, and control with access to 100+ calisthenics and gymnastics skills designed for every level. Train smarter. Move better. Stay consistent. Offer valid for the first 100 members only — don’t miss it.
Headline
Get 50% Off All Lifetime Plans
Description
Hurry Up!
Get 50% OFF The Movement Athlete Academy Lifetime Plan 👊 This Memorial Day, invest in the strongest version of yourself. Build strength, mobility, flexibility, and control with access to 100+ calisthenics and gymnastics skills designed for every level. Train smarter. Move better. Stay consistent. Offer valid for the first 100 members only — don’t miss it.
Get 50% Off All Lifetime Plans
Get 50% Off All Lifetime Plans Get 50% OFF The Movement Athlete Academy Lifetime Plan 👊 This Memorial Day, invest in the strongest version of yourself. Build strength, mobility, flexibility, and control with access to 100+ calisthenics and gymnastics skills designed for every level. Train smarter. Move better. Stay consistent. Offer valid for the first 100 members only — don’t miss it. Hurry Up!
Series / habit framing works in email + Reels; send warm traffic to /start-training/?ref=CODE.
Primary text (exact Meta)
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Headline
Get a FREE Personalized Training Program
Description
Master 100+ Calisthenics Skills!
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Get a FREE Personalized Training Program
Get a FREE Personalized Training Program 100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside. Master 100+ Calisthenics Skills!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Lifting heavy destroyed your joints. Running hurt your knees. You're strong but immobile, in pain, and worried about the next injury. There's a better way. Calisthenics builds functional strength without joint destruction. It conditions your nervous system, strengthens connective tissue, and improves mobility, keeping you pain-free and moving well for decades. This Black Friday: 75% OFF Lifetime Access The Movement Athlete program: → Starts with YOUR current mobility and strength level → Progressively builds you up without aggravating old injuries → Eliminates random joint pain through proper movement patterns → Creates resilient, functional muscle that actually moves well Real results from 40-70 year olds: •"Pain-free for the first time in 5 years after shoulder surgeries" - David, 52 • "Off pain medication, playing with grandkids again" - User, 51 • 100k+ members, many over 50 BLACK FRIDAY ONLY: Lifetime: $997 → $249 (never pay again) 12 Months: $157 → $78.50 60-day money-back guarantee. You're not too old. You just need smarter training. [CLAIM 75% OFF]
Headline
After 40, Your Body Needs a Different Approach
Lifting heavy destroyed your joints. Running hurt your knees. You're strong but immobile, in pain, and worried about the next injury. There's a better way. Calisthenics builds functional strength without joint destruction. It conditions your nervous system, strengthens connective tissue, and improves mobility, keeping you pain-free and moving well for decades. This Black Friday: 75% OFF Lifetime Access The Movement Athlete program: → Starts with YOUR current mobility and strength level → Progressively builds you up without aggravating old injuries → Eliminates random joint pain through proper movement patterns → Creates resilient, functional muscle that actually moves well Real results from 40-70 year olds: •"Pain-free for the first time in 5 years after shoulder surgeries" - David, 52 • "Off pain medication, playing with grandkids again" - User, 51 • 100k+ members, many over 50 BLACK FRIDAY ONLY: Lifetime: $997 → $249 (never pay again) 12 Months: $157 → $78.50 60-day money-back guarantee. You're not too old. You just need smarter training. [CLAIM 75% OFF]
After 40, Your Body Needs a Different Approach
After 40, Your Body Needs a Different Approach Lifting heavy destroyed your joints. Running hurt your knees. You're strong but immobile, in pain, and worried about the next injury. There's a better way. Calisthenics builds functional strength without joint destruction. It conditions your nervous system, strengthens connective tissue, and improves mobility, keeping you pain-free and moving well for decades. This Black Friday: 75% OFF Lifetime Access The Movement Athlete program: → Starts with YOUR current mobility and strength level → Progressively builds you up without aggravating old injuries → Eliminates random joint pain through proper movement patterns → Creates resilient, functional muscle that actually moves well Real results from 40-70 year olds: •"Pain-free for the first time in 5 years after shoulder surgeries" - David, 52 • "Off pain medication, playing with grandkids again" - User, 51 • 100k+ members, many over 50 BLACK FRIDAY ONLY: Lifetime: $997 → $249 (never pay again) 12 Months: $157 → $78.50 60-day money-back guarantee. You're not too old. You just need smarter training. [CLAIM 75% OFF]
Lead with safety / smart progression, then your ?ref= link.
Primary text (exact Meta)
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://themovementathlete.com/calisthenics-assessment/ It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://themovementathlete.com/calisthenics-assessment/ See you inside.
Headline
Get a personalized calisthenics training program
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://themovementathlete.com/calisthenics-assessment/ It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://themovementathlete.com/calisthenics-assessment/ See you inside.
Get a personalized calisthenics training program
Get a personalized calisthenics training program 100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://themovementathlete.com/calisthenics-assessment/ It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://themovementathlete.com/calisthenics-assessment/ See you inside.
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
The problem isn’t your motivation, or discipline —it’s not knowing where to begin. You either start at a level that's too difficult for you so you quit, Or you start at a level that's too easy and you quit because it's not challenging enough or too boring for you (yes, that happens as well) That’s why we’re here to help you #TMAStartRight. 🔥 Here’s how: 1️⃣ Take our FREE Calisthenics Assessment (link in bio!) to see exactly where you are in your fitness journey. 2️⃣ Get a personalized plan tailored to your level, time, and equipment. 3️⃣ Start unlocking your strength and progress like never before. 💡 BONUS: Share a photo of your first workout with TMA, tag us, and use #TMAStartRight for a chance to win FREE lifetime access to the app! Let’s make 2025 the year you don’t just start, but KEEP GOING. 🚀 Don’t wait—take the first step now. Link in bio! 👆 #TMA #Calisthenics #BodyweightTraining #StartStrong #NewYearsResolution
Headline
Start Right in 2025 with TMA
The problem isn’t your motivation, or discipline —it’s not knowing where to begin. You either start at a level that's too difficult for you so you quit, Or you start at a level that's too easy and you quit because it's not challenging enough or too boring for you (yes, that happens as well) That’s why we’re here to help you #TMAStartRight. 🔥 Here’s how: 1️⃣ Take our FREE Calisthenics Assessment (link in bio!) to see exactly where you are in your fitness journey. 2️⃣ Get a personalized plan tailored to your level, time, and equipment. 3️⃣ Start unlocking your strength and progress like never before. 💡 BONUS: Share a photo of your first workout with TMA, tag us, and use #TMAStartRight for a chance to win FREE lifetime access to the app! Let’s make 2025 the year you don’t just start, but KEEP GOING. 🚀 Don’t wait—take the first step now. Link in bio! 👆 #TMA #Calisthenics #BodyweightTraining #StartStrong #NewYearsResolution
Start Right in 2025 with TMA
Start Right in 2025 with TMA The problem isn’t your motivation, or discipline —it’s not knowing where to begin. You either start at a level that's too difficult for you so you quit, Or you start at a level that's too easy and you quit because it's not challenging enough or too boring for you (yes, that happens as well) That’s why we’re here to help you #TMAStartRight. 🔥 Here’s how: 1️⃣ Take our FREE Calisthenics Assessment (link in bio!) to see exactly where you are in your fitness journey. 2️⃣ Get a personalized plan tailored to your level, time, and equipment. 3️⃣ Start unlocking your strength and progress like never before. 💡 BONUS: Share a photo of your first workout with TMA, tag us, and use #TMAStartRight for a chance to win FREE lifetime access to the app! Let’s make 2025 the year you don’t just start, but KEEP GOING. 🚀 Don’t wait—take the first step now. Link in bio! 👆 #TMA #Calisthenics #BodyweightTraining #StartStrong #NewYearsResolution
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Get 50% OFF on The Movement Athlete Academy 👊 This summer, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for 10 days only, so HURRY UP!
Headline
Offer Ends in 10 Days
Description
Hurry Up
Get 50% OFF on The Movement Athlete Academy 👊 This summer, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for 10 days only, so HURRY UP!
Offer Ends in 10 Days
Offer Ends in 10 Days Get 50% OFF on The Movement Athlete Academy 👊 This summer, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for 10 days only, so HURRY UP! Hurry Up
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Headline
OUR BIGGEST SALE EVER!
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
OUR BIGGEST SALE EVER!
OUR BIGGEST SALE EVER! This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Headline
OUR BIGGEST SALE EVER!
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
OUR BIGGEST SALE EVER!
OUR BIGGEST SALE EVER! This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Headline
OUR BIGGEST SALE EVER!
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
OUR BIGGEST SALE EVER!
OUR BIGGEST SALE EVER! This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Lead with safety / smart progression, then your ?ref= link.
Primary text (exact Meta)
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Headline
Get a personalized calisthenics training program
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Get a personalized calisthenics training program
Get a personalized calisthenics training program 100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. 👉 https://bit.ly/cali-assessment It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Real-person demo or story beat — strong for cold audiences on Lever 1.
Primary text (exact Meta)
Get 70% OFF on the lifetime plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for first 100 people only, so HURRY UP!
Headline
Get 70% Off on our Lifetime Plan
Description
Hurry Up!
Get 70% OFF on the lifetime plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for first 100 people only, so HURRY UP!
Get 70% Off on our Lifetime Plan
Get 70% Off on our Lifetime Plan Get 70% OFF on the lifetime plan of The Movement Athlete Academy 👊 This 4th of July, start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for first 100 people only, so HURRY UP! Hurry Up!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Headline
Offer Ends Soon!
Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Offer Ends Soon!
Offer Ends Soon! Get started with The Movement Athlete Academy for just $9.99 👊 Start your journey to get stronger, leaner, and more flexible. Learn over 100 calisthenics and gymnastic skills and become the strongest version of you, Offer valid for limited time only, so HURRY UP!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Headline
Get a FREE Personalized Training Program
Description
Master 100+ Calisthenics Skills!
100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside.
Get a FREE Personalized Training Program
Get a FREE Personalized Training Program 100s of people get injured trying calisthenics. Why? They simply have no clue what exercises they should be working on and attempt skills that the body is simply not ready for. This is why we created this FREE Calisthenics Assessment. It’s a personalized assessment that will help you find out where you are on your journey of mastering bodyweight skills. It’s also a great way for us to see what moves your body is ready for next. After just 5 minutes you will get a detailed training program and workouts tailored just for your needs. Plus, it's completely free! 👉 https://bit.ly/cali-assessment See you inside. Master 100+ Calisthenics Skills!
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
Weights beat up your body. Bodyweight training builds functional strength that lasts. But you need progressive overload—not random exercises forever. The Bodyweight Muscle Building Blueprint shows you joint-friendly progressions: push-ups → one-arm push-ups, squats → pistol squats. Build real strength without the wear and tear. Download your free blueprint + get 7 days free access to your personalized program. No gym. No joint pain. Just sustainable muscle.
Headline
Build muscle after 40 without destroying your joints.
Weights beat up your body. Bodyweight training builds functional strength that lasts. But you need progressive overload—not random exercises forever. The Bodyweight Muscle Building Blueprint shows you joint-friendly progressions: push-ups → one-arm push-ups, squats → pistol squats. Build real strength without the wear and tear. Download your free blueprint + get 7 days free access to your personalized program. No gym. No joint pain. Just sustainable muscle.
Build muscle after 40 without destroying your joints.
Build muscle after 40 without destroying your joints. Weights beat up your body. Bodyweight training builds functional strength that lasts. But you need progressive overload—not random exercises forever. The Bodyweight Muscle Building Blueprint shows you joint-friendly progressions: push-ups → one-arm push-ups, squats → pistol squats. Build real strength without the wear and tear. Download your free blueprint + get 7 days free access to your personalized program. No gym. No joint pain. Just sustainable muscle.
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Headline
OUR BIGGEST SALE EVER!
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
OUR BIGGEST SALE EVER!
OUR BIGGEST SALE EVER! This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Proven visual pattern from paid — rewrite copy in your voice and attach your link.
Primary text (exact Meta)
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
Headline
OUR BIGGEST SALE EVER!
This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
OUR BIGGEST SALE EVER!
OUR BIGGEST SALE EVER! This is your LAST CHANCE to get access to the whole Movement Athlete Academy FOR LIFE at 75% OFF 👊 Even as a customer - you are protected by 🔐 60-days, no BS, guarantee. Once you make a payment, your current plan will be canceled within 24 hours, and you will officially be our legacy, lifetime member. We will see you inside.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.
From our Meta ad-account video library — use with your ?ref= link; rewrite any outdated offer claims.
Primary text (exact Meta)
Not recovered for this visual yet — re-run Meta sync.
Headline
No separate headline stored.

Commission is always on the first paid charge only. Pick the lever that fits your audience — do not mix trial copy with the 50% page.
Lead with trial → annual. Replace YOURCODE with your Tapfiliate slug.
https://themovementathlete.com/?ref=YOURCODE
Warm traffic: https://themovementathlete.com/start-training/?ref=YOURCODE
There is no 50% coupon code — the page IS the discount. Never pair trial wording.
https://themovementathlete.com/50promo/?ref=YOURCODE
First paid charge only. Do not post codes on coupon sites.
Your partner-named code at checkout (e.g. your slug)
Use these before you pick a creative from the swipe file below.
When: Cold social — they do not know the brand yet.
Do: Show a real progression clip, then your ?ref= link in caption or bio.
When: Fitness audiences burned by random programs.
Do: Lead with safety and structure; send to homepage or /start-training/?ref=CODE.
When: Comments say “too expensive”.
Do: Use Lever 2 (50% page) or Lever 3 code — pick one, do not stack trial copy.
When: Seasonal push or your own launch week.
Do: Honest deadline only (DMCCA). Pair urgency creative with Lever 2.
When: Warm list that trusts you.
Do: Story → proof → one clear CTA. See affiliate email assets on docs estate.
When: Skeptical but interested readers.
Do: https://themovementathlete.com/success-stories/?ref=YOURCODE then trial path.
You are paid on the first paid charge after someone uses your link. A click that never pays is not a win. Every setup below is written so the click lands on one lever and can become a commission.
Spent on these visuals from July 2023 to August 2026. That is the account the swipe file is drawn from. Google never got that kind of budget — do not copy a big Google machine we did not run.
The creatives we kept returned. On the swipe file you will see pictures at 2×, 3×, and above 20× ROAS, with the purchase count next to it. Copy those. That is the ROAS that matters.
A few old videos ate a large share of that $100,000 and did not convert. The average is not the lesson. The structure below, plus the ROAS on each winning image, is what to run.
Meta cold: Advantage+ Sales. Budget and learning sit at campaign level. You do not pick interests. You do not split the budget across ad sets. The ad is what you change.
Meta remarketing: Advantage+ audience is off. You already know who they are. Campaign holds the budget. The ad set is one time window only. The ad does not get its own budget.
Google: we do not optimise at campaign level. We optimise at keyword and search-term level. Performance Max is not the starting structure. Search is.

Objective: Sales. Optimise for Purchase, never for Lead, signup, or landing-page view. You are not paid on a lead. One campaign. Campaign budget. Advantage+ audience on. Advantage+ placements on. Broad — no interest stack of “calisthenics / home workout / fitness”.
Do not build five ad sets. A split budget never finishes learning. One ad set, or let Advantage+ run without manual ad sets. Country: where you can actually talk to the buyer. Exclude people who already bought. Destination URL is locked: your Lever 1 link only.
3 to 6 ads. Same URL. Kill the ad that spends and does not start trials. Do not rebuild the campaign. Use a static with one readable claim, plus one real-person or progression clip. The claim has to be readable with the sound off.

These people already saw the product and did not pay. Separate campaigns from cold. Do not let Advantage+ go find a new audience for you here.
Split by what they did: visited, started the path, reached checkout. Sales objective. Campaign budget. Each campaign excludes purchasers. Do not mix a visit and a checkout in the same campaign.
7 days, then 8–14, then 15–30. Include only that window. Exclude the hotter window from the cooler one so the same person is not bid on three times. If you only have one list, use checkout abandoners 0–7 days and stop. Do not use one mixed “website visitors 180 days” ad set.
One static, one video, same sentence. Visits get Lever 1 (trial). Checkout abandoners get Lever 2 (50% page) and zero trial wording — in the primary text, the headline, and the button. Do not reuse the same static on every window. Change the line when the objection changes.

We ran Performance Max. It only behaves if brand searches are excluded and a real purchase value is passed in. Without that, PMax buys people searching our name and people shopping for a pull-up bar, and you cannot see which. Start with Search. Work the keyword, not the campaign row.
This is the campaign most partners should run. One ad group per intent. Phrase and exact match. Your ad talks about a plan, an assessment, a progression — then your Lever 1 link. Pause the keyword that spends and never pays. Leave the other keywords on.
Only if the click lands on your page or video, and that page uses your partner link. Keywords like “movement athlete review”. Do not bid our name into a blank page. Do not send this traffic to the app store.
Only after you have site traffic. Two campaigns, one ad group each. Conversion goal on the campaign: Purchase only. Rung 1: checkout or cart, last 7 days, Lever 1. Rung 2: those people later, exclude rung 1 and buyers, Lever 2, no trial language. Never one mixed audience. This is not PMax.
No keyword guarantees a commission. These are the queries closest to someone who will pay for a plan. Match type: phrase, then exact once a phrase spends. Send problem keywords to your Lever 1 link. Never send them to Lever 2 unless the ad itself is the 50% offer.
| Use — plan intent | Block — will not pay you |
|---|---|
| calisthenics program | calisthenics equipment |
| calisthenics app | pull up bar |
| bodyweight training plan | dip bars |
| home workout no equipment | gymnastic rings buy |
| beginner calisthenics plan | street workout equipment |
| how to learn a handstand | workout pdf free |
| handstand progression | calisthenics jobs |
| front lever progression | the movement athlete login |
| muscle up training plan | movement athlete coupon code |
| bodyweight workout for beginners | free workout app no signup |
movement athlete review · the movement athlete app review · movement athlete vs free youtube · is the movement athlete worth it
The ad must open your review, your email, or your video. The partner link sits in that page. Do not bid these into our homepage with nothing of yours on it — you will pay for a click we already rank for, and you will not be able to see who was yours.

From our partner email pack (25 Aug 2026). Adapt, do not paste blindly. Disclose the commission near the top of every send.
Ten emails, ready to adapt. Paste each into your own email platform, fill every `[ADAPT: ...]` block with your genuine experience, replace `[YOUR PARTNER LINK]` with the tracking link TMA issued you, and send on whatever schedule fits your list's rhythm. A typical evergreen cadence: E1 on day 1, E2 day 3, E3 day 7, E4 day 10, E5 day 14, E6 day 18, E7 day 22. The three promo-window emails sit outside that arc — fire them only when TMA confirms a live promotion in writing. One rule above all others: every `[ADAPT]` block asks you to write from your own experience. Write what is true. If you have not personally used TMA, say so — "I recommended it because..." is honest; "I've been training with it for three months and..." when you haven't is not, and your audience will eventually know the difference.
You must disclose your affiliate relationship clearly in or directly adjacent to every email in this sequence. The FTC (USA), ASA (UK) and equivalent bodies in other markets all require it. The standard wording is `#ad`, `Affiliate link below`, or `I earn a commission if you sign up through my link — at no extra cost to you.` This is not optional and not negotiable. TMA's agreement with you requires it. Put it somewhere your reader cannot miss it.
Evergreen emails use the 7-day trial. Send those with Lever 1. The three promo emails only when TMA confirms the offer, price, and end date in writing — pair with Lever 2, never add trial wording.
Open the door. The partner explains why they are bringing TMA up now, in their own words.
Subject options
Preview
It started with a simple frustration — nothing I tried was built for how I actually move.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
[ADAPT: Write 2–3 sentences about a genuine moment of frustration with generic training — a program that assumed everyone starts the same, an injury from lifting, a plateau you could not break through, or simply the chaos of trying to stitch together YouTube videos into something coherent. This is YOUR opening, in YOUR voice. Do not fabricate. If you have not had this experience yourself, skip to the recommendation framing and say why the approach convinced you on behalf of your audience.] I spent a while looking for something that actually started where I was. Not where a program assumed I should be. That is when I started paying proper attention to The Movement Athlete. It is a calisthenics training app. AI-driven, so it gives you a personalised workout every single day — not based on what the average person needs, but on what your assessment actually shows about your push strength, your pull strength, your mobility, your core, your legs. It places you at your exact level on every movement, then adjusts automatically from your feedback after each session. [ADAPT: One line about why this appealed to you specifically — your schedule, your injury history, your goals, whatever is genuinely true.] The thing that convinced me it was worth recommending: 100,000+ people across 47 countries are training with it, and it carries a 4.8-star member rating. It was built not by a single trainer with a strong opinion, but by physiotherapists, gymnastics coaches, and elite calisthenics coaches. And it is backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives — which tells you this is not a side project. There is a 7-day free trial. No excuses not to at least look. [YOUR PARTNER LINK] [ADAPT: One closing line in your voice — why you want them to try it, or what you hope they get from it.]
1. Why I stopped recommending gym programs 2. The training app I keep getting asked about 3. I tried a lot before I found this
[ADAPT: Write 2–3 sentences about a genuine moment of frustration with generic training — a program that assumed everyone starts the same, an injury from lifting, a plateau you could not break through, or simply the chaos of trying to stitch together YouTube videos into something coherent. This is YOUR opening, in YOUR voice. Do not fabricate. If you have not had this experience yourself, skip to the recommendation framing and say why the approach convinced you on behalf of your audience.] I spent a while looking for something that actually started where I was. Not where a program assumed I should be. That is when I started paying proper attention to The Movement Athlete. It is a calisthenics training app. AI-driven, so it gives you a personalised workout every single day — not based on what the average person needs, but on what your assessment actually shows about your push strength, your pull strength, your mobility, your core, your legs. It places you at your exact level on every movement, then adjusts automatically from your feedback after each session. [ADAPT: One line about why this appealed to you specifically — your schedule, your injury history, your goals, whatever is genuinely true.] The thing that convinced me it was worth recommending: 100,000+ people across 47 countries are training with it, and it carries a 4.8-star member rating. It was built not by a single trainer with a strong opinion, but by physiotherapists, gymnastics coaches, and elite calisthenics coaches. And it is backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives — which tells you this is not a side project. There is a 7-day free trial. No excuses not to at least look. [YOUR PARTNER LINK] [ADAPT: One closing line in your voice — why you want them to try it, or what you hope they get from it.]
A real person with a believable problem solved — the format that produced TMA's all-time #1 email.
Subject options
Preview
11 years of lifting, muscle to show for it, and movement quality that had quietly collapsed.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
[ADAPT: One sentence placing this story in your world — "I keep coming back to this because it matches what I hear from so many of you" or similar. Optional but makes the hand-off feel personal rather than forwarded.] Eric had been training with weights for eleven years. He was strong. He knew it. He had the muscle to prove it. What he did not have was the ability to move the way he wanted to. Flexibility had gone. Simple things — picking something up off the floor, keeping up with his kids — had started to feel like more effort than they should. He was 38. He knew it was going to get worse, not better, unless something changed. He tried calisthenics on his own. Went in enthusiastically. Plateaued after a few weeks because a workout he built for himself had no system to it — no progression, no way to know what harder should look like next. That is when he found The Movement Athlete. The app ran him through an assessment first. It figured out where he actually was on every movement — not where he assumed he was. Then it built his programme from there: daily workouts that got progressively harder in small enough steps that his body could adapt without breaking down. "The app does it all for you except the hard part — the workout itself." His advice for anyone starting out: let the assessment do its job. It may place you lower than you expect — that's the point. That is the point. The progressions are built so each step is roughly 5–10% harder than the last, so your joints catch up alongside your muscles. He came back moving better. Stronger in ways that translated. Still had his muscle. Different kind of fit. If any of that resonates — the weights background, the mobility gap, the sense that what got you here is not going to keep working — the free trial is seven days and costs nothing to find out. [YOUR PARTNER LINK]
1. He trained for 11 years and then couldn't play with his kids 2. What happened when a lifter tried calisthenics 3. Eric started sceptical. Here's what changed.
[ADAPT: One sentence placing this story in your world — "I keep coming back to this because it matches what I hear from so many of you" or similar. Optional but makes the hand-off feel personal rather than forwarded.] Eric had been training with weights for eleven years. He was strong. He knew it. He had the muscle to prove it. What he did not have was the ability to move the way he wanted to. Flexibility had gone. Simple things — picking something up off the floor, keeping up with his kids — had started to feel like more effort than they should. He was 38. He knew it was going to get worse, not better, unless something changed. He tried calisthenics on his own. Went in enthusiastically. Plateaued after a few weeks because a workout he built for himself had no system to it — no progression, no way to know what harder should look like next. That is when he found The Movement Athlete. The app ran him through an assessment first. It figured out where he actually was on every movement — not where he assumed he was. Then it built his programme from there: daily workouts that got progressively harder in small enough steps that his body could adapt without breaking down. "The app does it all for you except the hard part — the workout itself." His advice for anyone starting out: let the assessment do its job. It may place you lower than you expect — that's the point. That is the point. The progressions are built so each step is roughly 5–10% harder than the last, so your joints catch up alongside your muscles. He came back moving better. Stronger in ways that translated. Still had his muscle. Different kind of fit. If any of that resonates — the weights background, the mobility gap, the sense that what got you here is not going to keep working — the free trial is seven days and costs nothing to find out. [YOUR PARTNER LINK]
Explain why it works differently — assessment plus microprogressions. Builds understanding before the ask.
Subject options
Preview
The problem is not the exercise. It's that nobody starts in the same place, and the programme assumes they do.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
Here is a conversation I have seen play out a lot. Someone buys a calisthenics programme. Beginner level, supposedly. Week one goes fine. Week three is too easy. Week six they skip a session because it still feels too easy and momentum is gone. Or the opposite — week two is already brutal and they get a shoulder twinge that derails everything. The programme was not wrong. It was just not theirs. This is the problem The Movement Athlete was built to solve. Before you get a single workout, you do an assessment. It covers every movement category — pushing, pulling, core, legs, mobility. Not a one-size-fits-all quiz. An actual test of where you can and cannot perform, right now, today. The system uses that data to place you at your exact level on every movement independently. Your push strength and your pull strength are almost certainly at different points on the progression map. Most people's are. Then you train. Daily workouts, built for you, not for a fictional average person. Here is the part that makes the long-term difference: each progression step is roughly 5–10% harder than the one before. Small enough that your tendons and joints adapt alongside your muscles. Large enough that your body is actually changing. You are not grinding more reps of the same thing — you are doing a systematically harder variation of it. [ADAPT: If you have a genuine experience of hitting this kind of plateau — with any programme, not necessarily TMA — a sentence here about what that felt like lands well. If not, skip.] There are over 100 skills in the map. More than 2,000 exercise variations. It spans everything from the 9 Fundamentals — pushing, pulling, core, legs — through to handstands, front levers, muscle-ups and more. The system unlocks them as your foundations qualify you for them. The workouts run from 15 minutes if that is what you have. They adjust in real time based on how you report feeling during the session. If you are having a good day, it pushes harder. If you are not, it does not grind you down. Seven days free to find out if this is the system you have been looking for. [YOUR PARTNER LINK]
1. Why cookie-cutter programmes keep failing smart people 2. The real reason you plateau (and it's not effort) 3. What "personalised" actually has to mean
Here is a conversation I have seen play out a lot. Someone buys a calisthenics programme. Beginner level, supposedly. Week one goes fine. Week three is too easy. Week six they skip a session because it still feels too easy and momentum is gone. Or the opposite — week two is already brutal and they get a shoulder twinge that derails everything. The programme was not wrong. It was just not theirs. This is the problem The Movement Athlete was built to solve. Before you get a single workout, you do an assessment. It covers every movement category — pushing, pulling, core, legs, mobility. Not a one-size-fits-all quiz. An actual test of where you can and cannot perform, right now, today. The system uses that data to place you at your exact level on every movement independently. Your push strength and your pull strength are almost certainly at different points on the progression map. Most people's are. Then you train. Daily workouts, built for you, not for a fictional average person. Here is the part that makes the long-term difference: each progression step is roughly 5–10% harder than the one before. Small enough that your tendons and joints adapt alongside your muscles. Large enough that your body is actually changing. You are not grinding more reps of the same thing — you are doing a systematically harder variation of it. [ADAPT: If you have a genuine experience of hitting this kind of plateau — with any programme, not necessarily TMA — a sentence here about what that felt like lands well. If not, skip.] There are over 100 skills in the map. More than 2,000 exercise variations. It spans everything from the 9 Fundamentals — pushing, pulling, core, legs — through to handstands, front levers, muscle-ups and more. The system unlocks them as your foundations qualify you for them. The workouts run from 15 minutes if that is what you have. They adjust in real time based on how you report feeling during the session. If you are having a good day, it pushes harder. If you are not, it does not grind you down. Seven days free to find out if this is the system you have been looking for. [YOUR PARTNER LINK]
Answer the questions that are stopping people. All the real ones, none of the fake urgency.
Subject options
Preview
Equipment? Age? Too heavy? Too busy? The genuine answers, not the marketing version.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
I get asked the same questions whenever I bring up The Movement Athlete. Let me just answer them directly. Do I need equipment? No. The system is designed for bodyweight training. If you have a pull-up bar or rings, those open up more progressions faster. If you have nothing, you can still work through a serious chunk of the programme. The assessment figures out what you have access to and routes you accordingly. I'm in my 40s. Is this going to be too hard? Or not hard enough? Neither. The assessment places you exactly where you are, and the progressions move at your pace. TMA's members range from 22 to 70. The programme was built with physiotherapists involved — joint safety is built into the progression design, not an afterthought. If you have a specific injury or area that needs working around, the assessment captures that. I've tried bodyweight training before and it didn't really work. The most common reason is that the programme assumed a fixed starting point. If the exercises were too easy or too hard at week one, the rest of the programme broke from there. TMA's assessment solves this by placing you individually on each movement. Your push level and your pull level are measured separately because they are almost always different. What if I barely have 20 minutes a day? That is enough. Workouts start at 15 minutes. The system works with whatever frequency and duration you tell it you have. Consistency at 20 minutes beats sporadic sessions at 60. What does 60 days money-back actually mean? It means exactly that. If you try it for up to 60 days and it is not right for you, you get your money back. No hoops. This is their standing guarantee. Who built it? The training system was developed over several years by a team of ten coaches — physiotherapists, gymnastics coaches, elite calisthenics coaches, and sports scientists. It is backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. 100,000+ people across 47 countries are training with it right now. Member rating is 4.8 stars. The free trial is seven days. If you have been on the edge, that is the way to settle it. [YOUR PARTNER LINK]
1. Your questions about The Movement Athlete, answered honestly 2. "Will this work for me?" — the real answers 3. What I'd want to know before starting
I get asked the same questions whenever I bring up The Movement Athlete. Let me just answer them directly. Do I need equipment? No. The system is designed for bodyweight training. If you have a pull-up bar or rings, those open up more progressions faster. If you have nothing, you can still work through a serious chunk of the programme. The assessment figures out what you have access to and routes you accordingly. I'm in my 40s. Is this going to be too hard? Or not hard enough? Neither. The assessment places you exactly where you are, and the progressions move at your pace. TMA's members range from 22 to 70. The programme was built with physiotherapists involved — joint safety is built into the progression design, not an afterthought. If you have a specific injury or area that needs working around, the assessment captures that. I've tried bodyweight training before and it didn't really work. The most common reason is that the programme assumed a fixed starting point. If the exercises were too easy or too hard at week one, the rest of the programme broke from there. TMA's assessment solves this by placing you individually on each movement. Your push level and your pull level are measured separately because they are almost always different. What if I barely have 20 minutes a day? That is enough. Workouts start at 15 minutes. The system works with whatever frequency and duration you tell it you have. Consistency at 20 minutes beats sporadic sessions at 60. What does 60 days money-back actually mean? It means exactly that. If you try it for up to 60 days and it is not right for you, you get your money back. No hoops. This is their standing guarantee. Who built it? The training system was developed over several years by a team of ten coaches — physiotherapists, gymnastics coaches, elite calisthenics coaches, and sports scientists. It is backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. 100,000+ people across 47 countries are training with it right now. Member rating is 4.8 stars. The free trial is seven days. If you have been on the edge, that is the way to settle it. [YOUR PARTNER LINK]
Teach something genuinely useful before asking for anything. Builds reciprocity.
Subject options
Preview
Most people skip the foundations and wonder why the skills don't come. Here is what actually has to happen first.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
[ADAPT: One sentence about a movement or skill you personally find interesting, or a question you hear from your audience about bodyweight training. Keep it honest and brief.] If you want to eventually do a handstand, a muscle-up, a front lever — whatever is on your list — there is a prerequisite layer that most programmes skip. The Movement Athlete calls them the 9 Fundamentals. They are nine movement categories that build the base for everything else: - Pushing horizontally (the push-up progression family) - Pushing vertically (handstands and dips) - Pulling horizontally and vertically (the pull-up family, including rows) - Core — abs, side, and back separately - Bodyline (plank and hollow body variations) - Leg work (the squat progression family) You may be thinking: I know how to do push-ups. You probably do. But the TMA push-up progression has 12 levels. Most people, when assessed honestly, are not at level 12. The system finds where you actually are and builds from there. The reason this matters for advanced skills: a muscle-up requires serious pulling strength, serious pushing strength, and the body control to link them under load. If any one of those is underdeveloped, the skill will not come — or it will come with compensation patterns that eventually cause injury. A session worth trying this week: Pick one movement from each of these three categories and spend 5 minutes on each. Go to the point where you feel genuine effort but maintain control throughout. Note where that point is. - A push variation (incline push-up, regular push-up, or a harder variant you can still do cleanly) - A pulling variation (ring row, assisted pull-up, or full pull-up if you are there) - A core hold (plank, hollow body hold, or a side plank) That honest accounting of where you are is exactly what TMA's assessment does — systematically, across every category, at the start of your programme. If you want the full version — with daily workouts, proper progressions across all 9 Fundamentals, and the skill map unlocking as you qualify — the 7-day trial is where to start. [YOUR PARTNER LINK]
1. The 9 movements that everything else builds from 2. Why your handstand will never stick (until you fix this) 3. A 15-minute session you can do today
[ADAPT: One sentence about a movement or skill you personally find interesting, or a question you hear from your audience about bodyweight training. Keep it honest and brief.] If you want to eventually do a handstand, a muscle-up, a front lever — whatever is on your list — there is a prerequisite layer that most programmes skip. The Movement Athlete calls them the 9 Fundamentals. They are nine movement categories that build the base for everything else: - Pushing horizontally (the push-up progression family) - Pushing vertically (handstands and dips) - Pulling horizontally and vertically (the pull-up family, including rows) - Core — abs, side, and back separately - Bodyline (plank and hollow body variations) - Leg work (the squat progression family) You may be thinking: I know how to do push-ups. You probably do. But the TMA push-up progression has 12 levels. Most people, when assessed honestly, are not at level 12. The system finds where you actually are and builds from there. The reason this matters for advanced skills: a muscle-up requires serious pulling strength, serious pushing strength, and the body control to link them under load. If any one of those is underdeveloped, the skill will not come — or it will come with compensation patterns that eventually cause injury. A session worth trying this week: Pick one movement from each of these three categories and spend 5 minutes on each. Go to the point where you feel genuine effort but maintain control throughout. Note where that point is. - A push variation (incline push-up, regular push-up, or a harder variant you can still do cleanly) - A pulling variation (ring row, assisted pull-up, or full pull-up if you are there) - A core hold (plank, hollow body hold, or a side plank) That honest accounting of where you are is exactly what TMA's assessment does — systematically, across every category, at the start of your programme. If you want the full version — with daily workouts, proper progressions across all 9 Fundamentals, and the skill map unlocking as you qualify — the 7-day trial is where to start. [YOUR PARTNER LINK]
Make the case cleanly and ask. No manufactured urgency — the free trial does the work.
Subject options
Preview
The free trial exists because TMA knows the programme needs to be experienced, not just described.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
I have sent you a few emails about The Movement Athlete. I am not going to keep circling forever, so here is the direct version. Why I recommend it: It is the only calisthenics system I have come across that solves the personalisation problem properly. Not a quiz that puts you in one of three buckets. An actual assessment of your strength, mobility, and skill level across every movement category — and then a daily training programme built from that data. 100,000+ people are using it across 47 countries. 4.8 stars from members. Built with physiotherapists, gymnastics coaches, and elite coaches. Backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. Workouts start at 15 minutes. No equipment required to begin. The system adjusts in real time based on how each session goes. Why there is a free trial: Because a description of it is not the same as training with it for a week. TMA knows this. They offer 7 days free so you can find out whether this is the right system for you — not on faith, on evidence from your own sessions. After the trial, if you stay, you are protected by a 60-day money-back guarantee. Two months to decide. Zero risk on the trial, very low risk on the subscription. The one thing I want you to take from this: If you have been frustrated with generic programmes — things that were designed for an average person and therefore did not quite fit — this is built differently. The assessment is where it starts. Do the assessment, see what it surfaces about where you actually are, and let the first week's workouts speak for themselves. [YOUR PARTNER LINK] [ADAPT: One closing line in your voice — what you hope they find, or what you are curious to hear back from them.]
1. If you've been considering it, here is the case for trying 2. Seven days. No card risk. Here's what you'll find out. 3. The honest version of "why now"
I have sent you a few emails about The Movement Athlete. I am not going to keep circling forever, so here is the direct version. Why I recommend it: It is the only calisthenics system I have come across that solves the personalisation problem properly. Not a quiz that puts you in one of three buckets. An actual assessment of your strength, mobility, and skill level across every movement category — and then a daily training programme built from that data. 100,000+ people are using it across 47 countries. 4.8 stars from members. Built with physiotherapists, gymnastics coaches, and elite coaches. Backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. Workouts start at 15 minutes. No equipment required to begin. The system adjusts in real time based on how each session goes. Why there is a free trial: Because a description of it is not the same as training with it for a week. TMA knows this. They offer 7 days free so you can find out whether this is the right system for you — not on faith, on evidence from your own sessions. After the trial, if you stay, you are protected by a 60-day money-back guarantee. Two months to decide. Zero risk on the trial, very low risk on the subscription. The one thing I want you to take from this: If you have been frustrated with generic programmes — things that were designed for an average person and therefore did not quite fit — this is built differently. The assessment is where it starts. Do the assessment, see what it surfaces about where you actually are, and let the first week's workouts speak for themselves. [YOUR PARTNER LINK] [ADAPT: One closing line in your voice — what you hope they find, or what you are curious to hear back from them.]
Different frame for people who did not convert from E6. Desk-job and injury-waiting-to-happen lens.
Subject options
Preview
He was a martial artist who kept getting injured from weight training. The personalisation thing finally clicked for him.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
[ADAPT: One sentence grounding this in your audience — desk workers, people who lift and feel stiff, people in their late 30s or 40s who can feel the gap opening between what they could do and what they can do now.] Don is 65 and has been doing martial arts for most of his adult life. For years he combined martial arts with weights. The weights gave him muscle. They also cost him range of motion — and eventually kept causing injuries that forced him to stop all training for four to six weeks at a time. "Weights slowed me down big time doing martial arts." He tried different calisthenics programmes before finding The Movement Athlete. Kept getting injured on those too. The reason, as he figured out later: none of them were personalised. The progressions were calibrated for an average person, not for where he actually was. TMA's assessment placed him at the beginning — which was a blow to his ego given how long he had been training. He stayed with it. Here is what he found: starting at your actual level and progressing in small controlled steps is the only way to build strength that does not break things down. Each step is around 5–10% harder than the last. Joints adapt alongside muscles. No compensation patterns, no grinding through pain. "I tried just about everything in my life. This is the very best way to get in the best shape that translates to real life." This matters for anyone whose training history has left them with niggles, stiffness, or the quiet sense that the approach that worked at 25 is no longer working. The system was built with physiotherapists as part of the team. It is designed around joint health as a given, not an exception. If that is where you are — a history of training, a body asking for something different — the seven-day trial is worth the week. [YOUR PARTNER LINK]
1. The body of someone who has been at a desk for ten years 2. What a physio would tell you about training in your 40s 3. Don started at 65 after decades of lifting. Here's what he found.
[ADAPT: One sentence grounding this in your audience — desk workers, people who lift and feel stiff, people in their late 30s or 40s who can feel the gap opening between what they could do and what they can do now.] Don is 65 and has been doing martial arts for most of his adult life. For years he combined martial arts with weights. The weights gave him muscle. They also cost him range of motion — and eventually kept causing injuries that forced him to stop all training for four to six weeks at a time. "Weights slowed me down big time doing martial arts." He tried different calisthenics programmes before finding The Movement Athlete. Kept getting injured on those too. The reason, as he figured out later: none of them were personalised. The progressions were calibrated for an average person, not for where he actually was. TMA's assessment placed him at the beginning — which was a blow to his ego given how long he had been training. He stayed with it. Here is what he found: starting at your actual level and progressing in small controlled steps is the only way to build strength that does not break things down. Each step is around 5–10% harder than the last. Joints adapt alongside muscles. No compensation patterns, no grinding through pain. "I tried just about everything in my life. This is the very best way to get in the best shape that translates to real life." This matters for anyone whose training history has left them with niggles, stiffness, or the quiet sense that the approach that worked at 25 is no longer working. The system was built with physiotherapists as part of the team. It is designed around joint health as a given, not an exception. If that is where you are — a history of training, a body asking for something different — the seven-day trial is worth the week. [YOUR PARTNER LINK]
Open the window. Describe what is on and why it is worth attention.
Subject options
Preview
I do not flag every deal I see. This one is worth flagging.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
[ADAPT: One sentence about your own relationship with flagging promotions — you do not usually do it, you do it when it is worth it, or however you genuinely approach this.] The Movement Athlete has a promotion running right now. [ADAPT: Insert the exact promotion details TMA has confirmed to you in writing — the offer, the price if applicable, and the exact close date. Do not paraphrase, do not assume, do not add to it. Use TMA's confirmed wording.] I have written about TMA before, so you know why I think the programme is worth trying. The short version: It is a personalised calisthenics app — assessment first, daily workouts built from your actual data, progressions that move in small, manageable steps. 100,000+ members across 47 countries. 4.8 stars. Built with physiotherapists and gymnastics coaches. Backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. The promotion closes on [DATE TMA GIVES YOU]. No later. Your link is below. [YOUR PARTNER LINK] Covered by a 60-day money-back guarantee regardless of when the promo closes.
1. TMA has a promotion running — here's what it is 2. Worth knowing: The Movement Athlete's current offer 3. [ADAPT: Your own headline acknowledging this is timely]
[ADAPT: One sentence about your own relationship with flagging promotions — you do not usually do it, you do it when it is worth it, or however you genuinely approach this.] The Movement Athlete has a promotion running right now. [ADAPT: Insert the exact promotion details TMA has confirmed to you in writing — the offer, the price if applicable, and the exact close date. Do not paraphrase, do not assume, do not add to it. Use TMA's confirmed wording.] I have written about TMA before, so you know why I think the programme is worth trying. The short version: It is a personalised calisthenics app — assessment first, daily workouts built from your actual data, progressions that move in small, manageable steps. 100,000+ members across 47 countries. 4.8 stars. Built with physiotherapists and gymnastics coaches. Backed by the LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives. The promotion closes on [DATE TMA GIVES YOU]. No later. Your link is below. [YOUR PARTNER LINK] Covered by a 60-day money-back guarantee regardless of when the promo closes.
Remind and reassure with real member voices halfway through the window.
Subject options
Preview
The range of people getting results from this keeps expanding — engineers, parents, martial artists, complete beginners.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
If you have been thinking about The Movement Athlete, here are some real things members have said — not selected for drama, just for honesty. "My mobility has improved significantly. I finally can touch my toes, my hamstrings are not tight any more, and finally can lift my kids without pain." — Matt "I have developed a surprising amount of strength, and I just feel so much healthier and more energetic after starting the programme." — Michael "It's like a game, with levels and all that, so that was a bit exciting, it was very interesting to see." — William "My life has gotten simpler in terms of training when I can rather than stressing about not making the gym or scheduled workouts." — Phil The range here is deliberate. Matt needed mobility. Michael wanted strength and energy. William wanted to enjoy training. Phil needed it to fit around his life rather than fight it. One programme, assessment-based, adapting to each person from day one. [ADAPT: If you have your own one-line reaction to any of these — why one of them sounds familiar to your situation or your audience — a sentence here makes the block land harder.] Whenever you start, you are covered by the 60-day money-back guarantee once you are in. [YOUR PARTNER LINK]
1. What members actually say (and why this keeps surprising me) 2. A few of the real results worth reading 3. Still thinking about it? Read these.
If you have been thinking about The Movement Athlete, here are some real things members have said — not selected for drama, just for honesty. "My mobility has improved significantly. I finally can touch my toes, my hamstrings are not tight any more, and finally can lift my kids without pain." — Matt "I have developed a surprising amount of strength, and I just feel so much healthier and more energetic after starting the programme." — Michael "It's like a game, with levels and all that, so that was a bit exciting, it was very interesting to see." — William "My life has gotten simpler in terms of training when I can rather than stressing about not making the gym or scheduled workouts." — Phil The range here is deliberate. Matt needed mobility. Michael wanted strength and energy. William wanted to enjoy training. Phil needed it to fit around his life rather than fight it. One programme, assessment-based, adapting to each person from day one. [ADAPT: If you have your own one-line reaction to any of these — why one of them sounds familiar to your situation or your audience — a sentence here makes the block land harder.] Whenever you start, you are covered by the 60-day money-back guarantee once you are in. [YOUR PARTNER LINK]
Last reminder. Honest deadline, no exaggeration.
Subject options
Preview
One email, because this is the last day, not because I enjoy sending final-day emails.
Body — fill every [ADAPT] block, swap [YOUR PARTNER LINK] for your lever link
This is the last one. The TMA promotion closes today — [DATE TMA GIVES YOU]. After that, the trial is still free and the programme is still worth it, but this particular offer ends tonight. [ADAPT: One line in your own voice — "I don't do a lot of these emails and I'm not going to pretend there's more time than there is" or however you genuinely feel about deadline emails.] If you have been reading my emails about The Movement Athlete and something has resonated — the personalisation, the real member stories, the fact that it was built by physiotherapists alongside calisthenics coaches — today is the day to move on it. Seven-day free trial. 60-day money-back guarantee. Assessment on day one. Daily workouts built from your data from there. [YOUR PARTNER LINK] After tonight, the promo closes. The programme stays open — this specific offer does not. That is all this email is saying.
1. Closes tonight — The Movement Athlete promotion 2. Last day: if you were waiting for a reason, this is it 3. [DATE TMA GIVES YOU] — that's today
This is the last one. The TMA promotion closes today — [DATE TMA GIVES YOU]. After that, the trial is still free and the programme is still worth it, but this particular offer ends tonight. [ADAPT: One line in your own voice — "I don't do a lot of these emails and I'm not going to pretend there's more time than there is" or however you genuinely feel about deadline emails.] If you have been reading my emails about The Movement Athlete and something has resonated — the personalisation, the real member stories, the fact that it was built by physiotherapists alongside calisthenics coaches — today is the day to move on it. Seven-day free trial. 60-day money-back guarantee. Assessment on day one. Daily workouts built from your data from there. [YOUR PARTNER LINK] After tonight, the promo closes. The programme stays open — this specific offer does not. That is all this email is saying.
| May use | May not use |
|---|---|
| "7-day free trial" | Any suggestion it is permanently free |
| "60-day money-back guarantee" | Specific medical/injury recovery promises |
| "4.8-star member rating" / "4.7 stars" | "4.9 stars" — that figure is retired |
| "100,000+ athletes, 47 countries" | "X% success rate" or any unsourced percentage |
| "100+ skills, 2,000+ exercise variations" | Income or earnings claims of any kind |
| "Built with physiotherapists, gymnastics coaches, elite calisthenics coaches" | "Cures / heals / fixes" your injury |
| "LEAD Sports Tech Accelerator — run by the Adidas family and ex-Red Bull executives" | Any discount not confirmed by TMA in writing |
| "Workouts from 15 minutes" | "Lifetime access" or "lifetime membership" |
| Real member quotes from this pack verbatim | Fabricated testimonials or invented results |
| Your own genuine experience (clearly labelled as such) | Claiming urgency on a deadline you did not receive from TMA |
Programme lock as of Sep 2026. Full offer page for prospects: partners/invite.html. Contact: nic@themovementathlete.com.
?ref= / your Tapfiliate link is the primary rail. Partner codes (Lever 3) do not replace it.?ref= credit is fully proven — do not send cold traffic there as default.?ref= link. Do not use someone else’s slug.